Ada Privacy Policy

Last updated: 10 October 2026

Your home is personal. Your information should be too.

Ada is an intelligent household assistant designed to help you manage everyday life with greater ease, clarity and confidence.

Ada is a product of FLOWRA TECHNOLOGIES LIMITED, a company registered in England and Wales.

We respect your privacy and believe you should understand how your information is used and remain in control of it.

This Privacy Policy explains what information we process, how we use and protect it, and the choices available to you when using Ada.

1. Who We Are

Ada is developed and operated by FLOWRA TECHNOLOGIES LIMITED ("Flowra", "we", "us" or "our").

We are responsible for the personal information processed through Ada in accordance with applicable data protection laws.

Registered address:
71-75 Shelton Street
London, England
WC2H 9JQ
United Kingdom

Website: https://adabyflowra.com
Privacy enquiries: privacy@adabyflowra.com

2. Information We Collect

Ada processes information you choose to provide when using our services. This may include household information, personal preferences, conversations and other content you share to help Ada understand your needs and provide assistance.

We may also process limited technical information, such as application identifiers, usage records and diagnostic information, where necessary to operate, secure and maintain our services.

You are not required to provide information that is unnecessary for the features you choose to use.

Where you provide information about other people in your household, we encourage you to share only what is necessary and to respect their privacy.

3. How We Use Your Information

We use your information to provide Ada's services, understand and respond to your requests, personalise your experience and offer relevant assistance based on your household needs and preferences.

Ada may use information you have previously shared to recognise preferences, understand relevant patterns and provide more useful assistance over time.

We also process limited information where necessary to maintain the security, reliability and performance of our services.

We do not sell your personal information or use your household information for targeted advertising.

Ada does not use cookies, tracking technologies or advertising.

4. Where Your Information Is Stored

Ada is built with a privacy-focused approach.

Your household records and conversation history are stored on your device rather than in a permanent central household database operated by Flowra.

Some features require communication with our services or trusted technology providers. When you use these features, relevant information may be securely transmitted and processed to provide the requested assistance.

Certain processing may also take place automatically to support Ada's assistance and functionality.

Information processed through these services may be retained temporarily where necessary for service delivery, reliability, security or compliance with applicable laws.

Your device's backup services and any copies you choose to export may store information separately, subject to your settings and the relevant provider's privacy practices.

5. Artificial Intelligence

Ada uses artificial intelligence to understand your requests, assist with household activities and provide relevant recommendations.

Depending on the feature, Ada may process information directly on your device or through trusted AI service providers.

When cloud-based AI processing is required, only information relevant to delivering the functionality is intended to be shared.

We do not use your personal household information to train general-purpose AI models or authorise our AI service providers to use that information for this purpose.

Ada may learn from the information and preferences you provide to make its assistance more relevant over time.

You remain in control of the information you share and the decisions you make using Ada.

6. Sharing Your Information

We do not sell or rent your personal information.

We may share information with trusted service providers who assist us in delivering and maintaining Ada. These include providers of cloud infrastructure, artificial intelligence, application security and essential technical services.

We require service providers acting on our behalf to protect personal information and process it only for authorised purposes, subject to appropriate contractual and legal safeguards.

We may also disclose information where required by law, where necessary to protect our rights or the security of our services, or where you have authorised us to do so.

7. Legal Basis for Processing

Where the UK General Data Protection Regulation (UK GDPR), EU GDPR or equivalent data protection laws apply, we process personal information on an appropriate legal basis.

These include:

Where we process information that receives additional protection under applicable law, we apply the relevant legal requirements.

8. Data Security

We take reasonable and appropriate measures to protect your information against unauthorised access, disclosure, alteration, misuse or loss.

Our approach includes minimising unnecessary data collection, protecting communications and applying appropriate technical and organisational safeguards.

Although we work to maintain a secure service, no method of electronic storage or transmission can be guaranteed to be completely secure.

We encourage you to protect access to your device and keep Ada updated.

9. How Long We Keep Your Information

We retain personal information only for as long as necessary to provide our services, maintain security, meet legitimate operational requirements or comply with applicable laws.

Household information stored locally remains on your device until you change or remove it using the available controls.

For Ada's current mobile service, temporary response information may be retained for up to 24 hours, while operational and diagnostic records are generally retained for up to 30 days.

Limited service identifiers and usage records may be retained while required for service operation or until the relevant deletion process is completed, subject to applicable legal requirements.

Information processed by third-party providers may be subject to additional retention requirements described in their applicable terms and data protection arrangements.

When information is no longer required, we delete it or take appropriate steps to anonymise it.

10. Your Privacy Choices and Rights

You have control over the information you share with Ada.

Depending on the functionality available, you may review, update, export or delete information stored on your device.

You may also contact us to request access to, correction of or deletion of personal information held by Flowra.

Depending on the laws applicable to you, your rights may include:

These rights may be subject to applicable legal conditions and exceptions.

Because much of Ada's household information is stored locally, Flowra may not have access to information held exclusively on your device.

To exercise your privacy rights, contact privacy@adabyflowra.com.

11. International Data Processing

Ada is developed in the United Kingdom and is intended to serve users internationally.

To deliver our services, some information may be processed in countries outside your country of residence.

Where international transfers are subject to data protection laws, we use recognised legal arrangements and appropriate safeguards designed to protect personal information.

These may include adequacy decisions, contractual protections and other legally recognised transfer mechanisms, as applicable.

Your privacy rights may vary depending on your location.

12. Children's Privacy

Ada is intended for adults aged 18 and over.

Adults may choose to provide information about children or other household members where relevant to managing their household.

We encourage users to limit such information to what is necessary for their intended purposes.

We do not knowingly provide Ada as a service directly to children under 18.

If you believe a child has used Ada independently or provided personal information inappropriately, please contact us at privacy@adabyflowra.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, practices or legal obligations.

Where changes materially affect how personal information is processed, we will provide appropriate notice through Ada, our website or another suitable communication channel.

Where legally required, we will seek your consent before introducing processing that requires it.

The latest version will be available on our website, together with the date it was last updated.

14. Contact Us

For questions, concerns or requests relating to this Privacy Policy or your personal information, contact:

FLOWRA TECHNOLOGIES LIMITED
71-75 Shelton Street
London, England
WC2H 9JQ
United Kingdom

Email: privacy@adabyflowra.com
Website: https://adabyflowra.com

We will respond to privacy requests in accordance with applicable data protection laws.

If you are dissatisfied with how we handle your personal information, you may lodge a complaint with the relevant data protection authority.

For users in the United Kingdom, the supervisory authority is the Information Commissioner's Office (ICO).

Website: https://ico.org.uk

Ada. Your home. Your information. Your control.